Do you wonder how you can supercharge your marketing efforts and grow your business?
Do you wonder how you can market your business online without having a website?
There is a solution. A White Paper.
It is a concise and authoritative report issued by a company or organization to help readers understand a topic, solve a problem or promote features of a product or service.
A business owner can use it to persuade a customer to purchase a product or service after knowing how it will solve their problem.
Because of the technical nature of some products, buyers need more information than is available in a brochure or flyer.
Coaching, law practice, home based business, hair salon, coffee shop, bakery, bookshop, home delivery, among others are businesses that will reap the benefits of having a persuasive document that will lead to more sales.
Why Your Business Needs a White Paper highlights the following about a White Paper:
1. Reasons your business needs one
2. 5 marketing challenges it will help you overcome
3. Less common benefits
4. How to get a topic for it
5. How to write one
A White Paper is a digital marketing tool you can offer your clients on your website, Social Media profile, email or WhatsApp. Use it to give your business a marketing boost.
Josephine Ngatia is a Digital Content Writer & Strategist. She works with Christian ministers and business owners to plan, develop, and manage digital content for them. She develops digital content for their websites, blogs, and other channels. Josephine mostly works with new authors, business startups, and small businesses.